4 Best Digital Marketing Practices For Social Media

Did you know that over 49% of the world’s population uses social media this year? That means almost 4 billion people across the world use social media. So more than ever, your brand should have a form of presence on social media due to how common people can access brands, information, and other stuff using social media like Twitter, Facebook, and other platforms. 

Getting a start on social media can be overwhelming, especially if you are a newbie. However, with our help, then things can be easier for you. Here are our top 4 tips about the four best social media and digital marketing practices! 

Research Your Target Audience

Knowing who constitutes your target audience means winning your battle for your brand to gain momentum.

According to Gartner’s research findings, only 1 percent of brands fully utilize social media. With social media, 1% of brands tap into the information they get about their ideal customer.

When, as communicators, we get information about our ideal customers’ demographics, geography, psychographics, and media consumption habits, we can anticipate them and the phase they are in on the Buyer’s Journey. We can anticipate them in real life and make content that will accommodate the information. 

A digital marketing agency like Carl Ocab Digital Marketing – which offers digital marketing and SEO services – can help you target your ideal customer.

Track Results With Benchmarks

For every marketing campaign goal that is made, it needs a measuring stick to determine if it is successful or not. For Facebook, you can use the number of Engagements or Purchases; it depends on the kind of goal your brand wants to achieve at the end of the day. For example, it can be the number of engagements online if you want more brand awareness. If you want more purchases from your brand, then it can be measured through the number of purchases your target audience makes from your TikTok store, Facebook Shopping, or even e-commerce sites. 

Without information from the engagements, number of purchases, etc., social media professionals cannot prove and provide our customers and brand value. To get the information needed to track and determine the success of your marketing campaigns on social media, you will use and need a social media marketing tool. In addition, this tool can help you optimize your campaigns. 

Address Feedback

Another strategic move for social media you can use is to address negative and positive feedback from your target audience. 

Negative feedback becomes an opportunity for you to extend your goodwill and practice transparency and accountability for any wrongdoing your staff may have caused or issues that your concerned customer has about your service or product.

Use Paid Ads

In a nutshell, paid advertising is any ads you do, provided you pay for it. Compared to paid ads, organic advertising can be limiting, especially if you are going after a time-limited goal and are on a budget. Also, with different platforms like Instagram and Facebook, beating the algorithm takes a long time and is a long game. 

With paid ads, you can be more intentional about your copy and the content you post. 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.