As we are digging deep into the world of digital marketing, google getting strong day by day. There are numerous kind of techniques available to drive traffic to your website, but Guest Post is considered as one of the best and most effective way to do so. In this article we will explore 6 Ways to Get More Traffic from Guest Blogging.
How to Guest Posting Sites:
Finding a guest posting sites are not hard. What’s main concern is, getting traffic from the. We will dig deeper on them, but first lets understand how you can find guest posting sites.
There are 3 ways to find sites for Guest Blogging. These are:
- Google Search Operators
- Social Media
- Approaching Blogs
Google Search Operators
By making use of Google Search Operators, one can easily find the guest blogging websites relevant to the niches. Google Search Operators is one of the easiest and the best way. Let’s understand how it works.
Google Search Operators are the characters one can add to the Search bar of the Google. These help to get more refined and targeted search result. So how you can find guest posting sites related to the niche?
Let’s say you have a website related to health niche. The search operators you can use are:
“submit a guest post” health
“contribute to” health blog
“guest post guidelines” health
“accepting guest posts” health
“write for us” wellness
“health guest post” submission
“submit an article” health
“become a contributor” health
“guest author” health
“health blog” + “guest post opportunities”
-
Social Media
You can leverage the use of social media to find the guest posting sites. You just need to search the keyword followed by Guest Post. On the results section you can see various people accepting guest post. You can narrow it down by adding the niche to the search bar.
-
Popular Blogs
You can search for the experts in your industry. Reach out to them to find if they are accepting guest blogs. You can also check out the contact us page to do so. Getting back link and guest post from the industry experts will sky rocket your website traffic.
Let’s find out the 6 Ways to Get More Traffic from Guest Blogging:
-
Focus on Content
You should focus on making your content as much as unique. There are millions of articles flooded over the Internet, but your content should look unique to grab attention of the reader. Focus on making your content unique.
You can also make your content look like more engaging by adding visual like stock free images, illustrations, info-graphics, charts, graphs and much more. You can also make use of table wherever necessary. breakdown your content into points. This will help user to concentrate and lead your post easily .
-
SEO
You should also try to focus on make your content SEO friendly. By doing so, your content will likely to rank on the search engine result page of Google. This will grab attention of the users and eventually it will increase the traffic on your website. To make your content SEO friendly you should include long tail keywords in the content.
Try to add the focus keyword on the first paragraph of your content within 100 words. Add relevant keywords and second keywords in your content. Focus more on creating the content engaging while creating a hook.
Add external link to your website on the correct anchor text. The anchor text should contain the part of your keyword. So by doing these SEO friendly practices you can rank higher on the search engine result page.
-
Target your potential audience
You should always focus to target your potential audience. They are more likely to visit your website then irrelevant audience. Let’s take an example of digital marketing. If you are running a blog on digital marketing then you should consider targeting the audience which are interested in digital marketing.
One should find websites which are relevant to digital marketing. The best way to do so is by using Google Search Operators, Social Media and Reaching out to the industry experts. I have also explained this on the above section under the heading “how to find guest posting sites”.
-
Always stick to your niche
You should always try to stick on your niche and target your audience. Don’t try to target everyone or else you will end up getting no one. So keep targeting audience which are interested in the niche you’re expert in.
You can make use of evergreen topics and other topics by just doing a simple keyword research. This can be done from tools like SEMrush, Google Keyword Planner, MOZ, Ahref’s etc.
-
Pitch and Test
After you have identified the websites try to pitch the websites owner for a guest post. To pitch them effectively you should always start by introducing yourself and what expertise you have. Then you can share the website, some achievements in blogging & tell them a topic.
Make sure that the topic is not covered by any other person on their website and wait for their response. This step can be taken if you are not getting enough results from the Google search operator or social media platforms and trust me this helps a lot.
-
Networks are useful
Over a period of time you have a network of bloggers. Once you have worked with them, you can also reach out to them to promote your guest posts in future. The best thing they can do is promoting your guest post on their social media accounts to get more traffic.
