Did you know ads increase brand awareness by 80%? Did you know you can boost repeat purchases by 70% with retargeting? In a digital-first world with interconnected global markets, businesses must reach and engage their audience in a personalized way. Whether it is a backyard startup in its inception or an established company, your digital engagements can be the differentiator.
In such a scenario, the need for a robust online presence invites no debate. However, your path to building that digital presence can strongly affect success. At the dawn of the millennium, having a website put a business on the digital landscape. It still does, but on its own, a website would mean little in 2023, with close to 2 billion websites out there. Your website serves as the foundation of the digital marketing campaign, but you need a force multiplier like Pay Per Click Marketing or paid marketing services.
What Is PPC and Why Is It Important?
PPC is the most potent weapon in your digital marketing arsenal that maximizes online visibility. A website with a strategic SEO roadmap gains traction and recognition online. Paid marketing is the perfect extension of that strategy as it propels growth and allows businesses to position themselves more strategically. It helps build potential customer funnel and organic traffic, thus improving the chances of conversion through paid ads. You can boost your business performance by leveraging effective and comprehensive digital marketing services and tools.
How Does PPC Help Your Business?
While you can choose from a wide array of digital marketing tools, PPC has some inherent advantages that make it such a potent force. Let’s look at some of them –
- Immediate Results: PPC provides quick results compared to organic methods. Once you start the campaign, your ads appear on search engines and instantly reach your target audience.
- Targeted Advertising: PPC allows you to target specific demographics, locations, and devices. This precision helps you reach the right audience with your ads, increasing the chances of conversion.
- Control Over Budget: You have control over your budget in PPC campaigns. You can set daily or monthly limits and only pay when someone clicks on your ad, ensuring you get value for your money.
- Measurable Results: PPC platforms provide detailed analytics, allowing you to track the performance of your ads.
- Adaptability: PPC allows you to adapt quickly to changes in the market, such as seasonal trends or shifts in consumer behavior.
PPC Tools That Power Your Campaign
PPC Marketing is a $45 billion market with a double-digit CAGR over the last few years. As much as it points to the popularity and potential of PPC, it also showcases the competitive nature of the ecosystem. Running a PPC campaign by itself won’t deliver success or put you ahead of your competitors. You need to choose the right strategies and invest in the right tools.
It all boils down to the keywords…
At the heart of any PPC campaign lies keywords. They are the hooks that attract targeted traffic towards your ads. Hence, keyword research is the first step to success for any PPC campaign. You can’t double-guess what your potential customers are searching for. Can you? Thus, you must rely on a keyword research tool! You need to leverage granular information to gain insights into the potential audience.
Talk of keyword research tools, and you are spoilt for choice, but not all tools are as good as they promise. Keyword Match Type Tool is one of our favorites. Making bulk changes to keyword match types is a big challenge that every PPC marketer faces, and this tool helps overcome it. Copy and paste the keywords into this tool; you will find the desired matches to bid on and target in your campaign, as explained in this video.
Content is king, even in PPC…
There are millions of ads and content channels for users to interact with. So, for your PPC campaign to create an impact, you must use your content smartly. While some question the impact that content has on a PPC campaign, your content is the most powerful asset for driving marketing campaigns. This brings us to our second tool – Convert Case.
While every business invests in quality content, there are times when content and ads with poor format or improper language are marked as spam. It beats the purpose of the PPC campaign altogether and loses momentum. Convert Case can help improve the quality of your content and rectify errors. It ensures consistency in Case and makes your content captivating for the audience.
Merging keywords is vital…
In a globalized world, your business usually targets customers from multiple locations. Let’s assume you are a fashion label and have stores in 50 locations. Your PPC campaign has to target customers across all these locations to make a real impact. Imagine merging the target keyword with the location 50 times or having to do the same for multiple target keywords. That’s where our third tool for the day comes in. Merge Words saves you from reinventing the wheel! It helps you generate all the possible keywords and adapt to the changing strategies without hassle.
That’s a wrap for the day. We have discussed the importance of PPC marketing and how it can put your business on the growth path. We have looked at three tools that can simplify your PPC campaign. The use of these tools aren’t restricted to PPC campaigns alone but can help in other digital marketing strategies, including Content Marketing, SEO, and Social Media Marketing.
