Nigerian singer, Kizz Daniel, has become a brand ambassador for Legend Extra Stout and Star Radler. The star will join former Big Brother Naija contestant, Erica Nlewedim, as the face of the two brands produced by Nigeria Breweries.
The signing took place at a cocktail party prior to the Legend / Star Radler We’re Outside Mix event in Lagos, the Nigerian economic capital.
According to reports, Kizz Daniel will be leading various innovative campaigns that align with the ideals of both brands that promote authenticity, originality, as well as fun. The campaign, which is expected to take several creative avenues, will amNigeria ,Kizz Daniel , ambassador plify the exceptional qualities of both brands that hint at the use of the finest ingredients. The campaign will run on both online and offline platforms.
Excited about the deal, Kizz Daniel said: “These brands are names that speak for themselves and I am thrilled to be working with them. I feel honoured to be part of the process, in terms of storytelling that inspires millions of people.”
On her part, Maria Shadeko, Portfolio Manager of Nigerian Breweries, said: “Kizz Daniel’s influence on contemporary Afrobeats music, fashion and lifestyle is immense. Climbing the ladder to where he is now, he has demonstrated exceptional skill in his creative process that has already left a legacy.
It is these qualities that we identify with and that led to his signature. It fits with our core values of authenticity, originality, fun and excitement. In the coming months, we hope to achieve a lot together,” he added enthusiastically.