In this era of globalization, you cannot expand your business outside the borders of a single language, English. There is no second thought to the notion that English is a global language. But do you know that only 20% of people speak English? Therefore, to cater to the remaining 80%, you have to seek the assistance of translation services. Digitalization has given a great boost to the e-commerce industry.
Many brick-and-mortar stores have changed their business model to an e-store. EStore is a shopping hub that accepts shopping orders digitally. People can shop online only if you communicate with them in a language that they understand. Here is where e-store translation comes in.
People living in different parts of the world speak different languages. To entice people speaking different languages to buy your products and services, you have to go for a multilingual e-store. However, before plunging into the multilingual store, you have to analyze the data with Google Analytics.
Data Analysis With Google Analytics
You must analyze the data to check whether the multilingual store is a requirement of your e-commerce brand or not. For this, you need to use Google Analytics to see which part of the region is generating more traffic. A location overview can help you find out where the stream of traffic is coming from. For example, when you analyze the location statistics, you come to know that the majority of people who are viewing your website are from Italy, but your content is not in the Italian language. Here, the question to ponder is how people can shop from e-stores when they are not able to understand the language. Therefore, you need to go for Italian translation services.
Selecting the Translation Method
Machine translation software like Google sounds like an easy option for e-stores because it is convenient to use. Moreover, it provides translation services with a fast turnaround time. But this is not an ideal option because machine translations do not take cultural and regional intricacies into consideration, and sometimes the original content gets lost in the translation. Therefore, you should select manual translation methods. For this reason, you need to hire a professional translation agency that uses translation project management to handle e-store multilingual translations.
The benefit of translation project management is that it develops a customized workflow and provides clients with resources like demos, screenshots, glossaries, styles, and many more to provide seamless translation services according to the client’s requirements.
The best part of this method is that everything in the store will automatically translate the content according to the visitor’s IP address, and the native translator can convey the brand message in the correct regional tone and style. It helps potential customers navigate the store without any difficulty.
A Language Button
To get optimal results from your e-store, you must display the language button at the top of each website page. With this option, shoppers can easily switch between the languages when they want. By doing this, you can attract more international customers, which can enhance your sales.
Increase Your Global Relevance
E-stores in the customer’s native language can make them more multicultural and globally relevant. In this way, potential customers can think that the e-store is specially designed for them. It fulfills all their linguistic and cultural requirements. Here, you need to make sure that you are using the right terminology according to the region. For example, Americans use the term sweater instead of jumper.
If you keep these things in mind in your marketing campaign, you can easily boost sales. After crafting the regional-specific content, you also need to update the inventory so that you can provide customers with products on time.
Global SEO
If people can find your products and services online easily without making any effort, then it is a great achievement for your business. Behind this achievement lies the concept of SEO. This concept makes your e-store rank highly in search engines. E-stores in the customer’s language can easily appear on their search engines. For example, Spanish people can find Spanish websites easily in their search engines.
To make regional SEO a great success, you must research the domain of international customers. You need to check whether they like .com or .fr. After doing this research, you need to think that the URL structure is region-specific and clean. If so, then regional search engines will pick up your website. Don’t consider Google your main search engine. You need to check which search engine is famous among potential customers. The e-store must have an SEO expert so that he can put the unique article on the web in multiple languages.
Conclusion
If you want your business to grow outside the borders and boost sales, then you must go for a multilingual e-store. No matter how big or small your business is, you can analyze the data of your customers and use the right tools for translation. Moreover, you need to include a language button on each page for easy navigation. Content relevance and SEO can help your business grow in global markets.
